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Apple has introduced an all new “Black Unity” sport band to help celebrate Black History Month in 2021. The packaging is the first thing you see, and Apple has customized the Apple Watch band packaging specifically for the Black Unity band and the Unity watch face. It’s really cool and frankly, fun packaging compared to what’s in the traditional watchband boxes.
The band itself is quite beautiful. It has these slick colors-blocked areas that sweep across different parts of the band. On the pin side of the band, Apple has used green, and on the hole side of the band they’ve used red. These colors are of course an homage to the Pan-African flag.
Like last year’s Pride sport band, they have used compression molding to blend the different-colored pieces of fluoroelastomer together. This particular implementation is quite different, though.
Apple has also printed a “Black Unity” marker on the inside of the band along with the custom pin that says “Truth • Power • Solidarity.” The pin itself is space black rather than silver.
The aluminum case is made from 100 percent recycled aerospace-grade alloy and features a custom “Black Unity” laser-etched back crystal.
The Black Unity Sport Band is inspired by the Pan-African flag and made from soft, high-performance fluoroelastomer with a pin-and-tuck closure laser-etched with “Truth. Power. Solidarity.”
The release of this limited-edition hardware follows Apple’s release of watchOS 7.3, which included a new Unity watch face inspired by the Pan-African flag. Apple is also holding an 11 Comments, which encourages users to close their Move ring seven days in a row during February.
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Here are some photos of the Black Unity Strap