1 of 4

Everything You Need to Know About the New Pride Straps

Everything You Need to Know About the New Pride Straps


In a continued effort to promote inclusivity and support the LGBTQ+ community, Apple has recently launched a new line of Pride straps for their popular Apple Watch. These vibrant and stylish straps not only add a touch of personalization to your device but also serve as a symbol of unity and acceptance. In this blog, we will delve into everything you need to know about the new Pride straps, including their design, features, and the message they convey. Let's explore this exciting addition to the Apple Watch accessory lineup.


I. The Apple Pride Straps: A Celebration of Diversity

A. The Inspiration Behind the Pride Straps The Apple Pride straps draw inspiration from the LGBTQ+ community's iconic symbol, the rainbow flag. This flag, originally designed by Gilbert Baker in 1978, represents diversity and inclusivity. Apple's decision to incorporate this symbol into their accessory lineup demonstrates their commitment to celebrating and supporting the LGBTQ+ community.

B. Design Elements and Colors Representing the LGBTQ+ Community The Pride straps feature a vibrant and colorful design, mirroring the rainbow flag's distinct colors. Each stripe on the strap represents a different aspect of the LGBTQ+ community, including red for life, orange for healing, yellow for sunlight, green for nature, blue for harmony, and purple for spirit. The combination of these colors creates a powerful statement of unity and acceptance.

C. Collaborations with LGBTQ+ Organizations Apple has a long history of collaborating with LGBTQ+ organizations, and the launch of the Pride straps is no exception. By partnering with these organizations, Apple ensures that the message of inclusivity and support is reinforced. The collaborations often involve fundraising initiatives, community events, and other activities aimed at promoting LGBTQ+ rights and well-being.


II. Features and Compatibility of the Pride Straps

A. Compatibility with Apple Watch Models The Pride straps are designed to be compatible with a wide range of Apple Watch models, including the Apple Watch Series 4, Series 5, Series 6, and the Apple Watch SE. This ensures that users can easily incorporate the Pride straps into their existing devices without the need for an upgrade.

B. Material and Durability Apple has always been known for its attention to detail and quality, and the Pride straps are no exception. Crafted from high-quality fluoroelastomer, these straps are not only comfortable to wear but also durable and resistant to wear and tear. The material is sweat and water-resistant, making it suitable for various activities.

C. Ease of Installation and Adjustability Changing and adjusting Apple Watch straps has never been easier, and the Pride straps are no exception. With a quick-release mechanism, users can effortlessly swap their existing strap for the Pride strap within seconds. The straps are available in two sizes, ensuring a comfortable fit for a wide range of wrist sizes.


III. The Impact and Importance of the Pride Straps

A. Promoting Inclusivity and Visibility By incorporating the Pride straps into their accessory lineup, Apple aims to promote inclusivity and increase the visibility of the LGBTQ+ community. These straps allow Apple Watch users to showcase their support for LGBTQ+ rights and create a sense of unity and belonging.

B. Apple's Ongoing Support for the LGBTQ+ Community The launch of the Pride straps is not an isolated event for Apple. The company has consistently shown its support for the LGBTQ+ community through various initiatives, including participation in Pride parades, employee resource groups, and the inclusion of LGBTQ+-themed features in their products. Apple's commitment to creating a safe and inclusive environment extends beyond just selling Pride-themed accessories.

C. Proceeds and Charitable Contributions Apple understands the importance of giving back to the community, and the launch of the Pride straps is no exception. A portion of the sales from the Pride straps is often donated to LGBTQ+ organizations, contributing to their ongoing efforts in advocating for equality and supporting the community. By purchasing a Pride strap, customers not only express their support but also contribute to meaningful causes.



Apple's introduction of the new Pride straps for Apple Watch represents a significant step towards inclusivity and acceptance. These vibrant and stylish accessories celebrate diversity and promote visibility for the LGBTQ+ community. With their high-quality materials, compatibility with various Apple Watch models, and charitable contributions, the Pride straps embody the values and principles that Apple upholds. By wearing a Pride strap, users can express their support for LGBTQ+ rights and contribute to a more inclusive world.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

You might Like This